I was speaking with a colleague this past week regarding an opportunity to receive high visibility for his growing business in a walk heavy and centralized location at a cost of $1500. While there were a number of "positives", there were a few negatives that needed to be evaluated.
One of the uncertainties of this business move, was not making the $1500 investment back because the environment may be have heavy traffic, but there is no guarantee people would stop. People are funny like that. Honestly, all investments are a gamble. NOT making an investment is yet another gamble, but if you can stand to lose what you invest, then of course...invest.